Multifunctional Cooler Bag: Your Ultimate Companion

Increased the price of their MVP Product by 58% in the first 3 months for a Styling Multifunctional Cooler Bag

This stylish multi-function cooler bag is an ideal solution for individuals with a penchant for crafting. It provides a convenient and fashionable way to carry beer while on the go. The product is versatile and can be used at various locations such as parties, taprooms, hills, events, and camping. It allows the users to keep their beer cool and accessible, ensuring a perfect pour anytime, anywhere.

📅 Year & Agency

2022 – Brightness Group Pvt Ltd

🛠 Services Provided

Branding, UX Audit, Ideation, Wireframing, Market research, User Interviews, Design & Testing

🛠 Tools Used

Miro, Adobe XD, Adobe Illustrator, Protopie, Invision & Jira.

👥 Team Members

Dhruvin Dave, Kinjal Thakkar

📝 Scope of the Project

The website is targeted at outdoor enthusiasts and beer lovers who often find themselves in situations where they want to bring along a few beers to enjoy while they are out and about. The website’s main product is a bag that is specifically designed to keep beer bottles and cans cool for a longer period of time.

The website aims to provide a solution to the problem that many beer drinkers face when trying to enjoy their favorite beverage outdoors: keeping it cold. Traditional coolers can be bulky and inconvenient to carry, and ice can melt quickly, leaving the beer warm and unenjoyable. The beer cooler bag offers a more portable and efficient solution, with insulation and other features designed to keep the beer cold for an extended period of time.

In addition to being functional, the website aims to position the beer cooler bag as a stylish and durable option for beer drinkers. It may be made from high-quality materials and come in a range of attractive colors and designs. The website will likely highlight the product’s key features and benefits, such as its ability to keep beer cold for hours, its lightweight and compact size, and its durability and versatility for a variety of outdoor activities.

Problem

Despite the popularity of craft beer and the increasing number of enthusiasts who enjoy it on-the-go, there is a lack of stylish and functional cooler bags available in the market. Many existing products either have a bulky design, poor insulation, or limited carrying capacity, which negatively impacts the user experience. As a result, beer lovers often struggle to find a suitable solution to keep their brews cold and accessible while on outdoor adventures or social events. This MVP product website aims to address this problem by offering a stylish multifunctional cooler bag that caters to the needs of modern beer enthusiasts.

Solution

After conducting a thorough brand audit and engaging in multiple collaborative exercises, we extracted key elements that aligned with the client’s vision. Once we established a satisfactory branding, we proceeded with a competitive analysis to identify how their target audience would respond to it. Based on our initial hypothesis, we created the first draft, which received positive feedback from the client. We further enhanced the product’s interactivity to make it more engaging and user-friendly, resulting in improved user experience and increased conversions, leading to a successful project outcome.

User Needs

Users of the website likely have a need to keep their beer cold while they are enjoying it outdoors. They may also be looking for a convenient and portable way to transport their beer, as well as a stylish and durable solution.

User Goals

Users visiting the website may have the goal of purchasing a beer cooler bag for themselves or as a gift for someone else. They may also be looking for information about the product, such as its features and how it works.

User Flow

Upon arriving at the website, users will likely be greeted by a homepage featuring a prominent image of the beer cooler bag and a call-to-action button to learn more or purchase the product. From there, users can navigate to a product page that provides detailed information about the bag, including its features, materials, and price. There may also be customer reviews and ratings available for users to read.

User Interactions

Users can interact with the website by clicking on links to navigate to different pages, using a search bar to find specific information, and using filters to narrow down their product options. They can also add the product to their cart and proceed to checkout to complete their purchase.

Design Considerations

To create a seamless and enjoyable user experience, the website should be designed with a clean and modern aesthetic, with clear and concise product information and easy-to-use navigation. The website should also be responsive and work well on a variety of devices, as users may be accessing it from their phones or tablets while on the go.

Outcome

By successfully meeting the needs and goals of users, the website can effectively sell its beer cooler bag and provide a positive user experience.

The client shared he was able to increase the price of the Product by 58% in the first 3 months, & would even increase it further & loved how the design improved his brand value.

This can lead to increased customer satisfaction and potentially drive repeat business and positive word-of-mouth recommendations. We even received other work from his reference who is now our long-term partner.